BOOK: "ASK LISTEN UNDERSTAND & CARE"

A Simple Model for Effective Communication. Both in Personal and Professional Settings.

"Start with a question, listen very carefully, make sure you understand, and take a conscious decision to care."

- Primož Ašenberger

How is this book going to serve you?

A step-by-step guide to the TOP of effective communication, backed by 25 years of experience in sales and over 18 years in leading premium segments of automotive and powersports industry. This is also a book of personal stories that can inspire you on your road of personal development and growth.

Save Time

Save time for yourself and your customers. Connect quickly. Avoid loosing hours, days on misunderstandings.

Improve Relationships

Improve or even save your relationships. Bring back true connection. Avoid conflicts or simply handle them better.

Start Leading

Leadership can be really hard. Upgrade your "tool-box" and make it easier. Increase your influence now.

Make Money

Faster. It's time to improve financial results of your communication. Get away from ineffective. 

Get your copy now!

“This book is NOT about me. It’s about WHY we do WHAT we do and HOW we can do it better. It’s about people who we meet on our path. I love working with people, who care. People like You!”

- Primož Ašenberger

WHAT OTHER PEOPLE SAY ABOUT THE BOOK?

"Primož's genuine care for people shines through him in person, and he has managed to pack his magic into this book. Readers will feel his willingness to share his wisdom and a deep commitment to helping others succeed."

VESNA BIČEK

Internal Auditor, Certified INLPTA Coach

Book Launch Video

A successful event was held at the ONE66 Hotel in Ljubljana to celebrate the release of the book "Ask, Listen, Understand & Care" by Primož Ašenberger, which attracted numerous friends in the field of communication. The event was attended by over 60 invited guests who actively participated and expressed their excitement about the book.

“This book is not just about me. It’s about why we do what we do and how can we do it better. It’s about people who we meet on our path. I love working with people who care. People like You!”
- Primož Ašenberger


3 THINGS ABOUT THE TRAINER, AUTHOR & COACH

Why You? Me? Together?

INLPTA Certified Coach

It takes courage to start and takes discipline to finish a project. You are here for a reason. You are courageous to start something new. Primoz has spent last 25 years thinking and training about how to improve communication skills. Both privately and professionally. We all CARE, so here we are together!

Real-Life Experience

INLPTA Certified Master

Primoz has been working over 25 years with customers from several possible roles and he spent last 17 years in sales, marketing and overall distribution of global leading brands in auto, moto and powersports industry. In his career he trained thousands of partners, from every corner of this world.  

Vision and Values

INLPTA Certified Trainer

Primoz is a middle born child, a husband and a father. His coaching and training style includes values of balance, respect and growth. Focus on long-term business relationships, with WIN-WIN mentality in mind.  Primoz’s vision is to deliver  value and strategies, that quickly help others, to improve their lives. 

26+

Years of Experience in Sales and Marketing 

18+

Years in Auto, Moto and Powersport Industry 

2000+

Trained Partners Around the Globe. Live and On-line.

Full Circle

Customer, Dealer, Distributor & Manufacturer

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